List types
Residential List
Residential lists consist of households and are available in two main types: By-Name and Occupant. Occupant lists are addressed to "Occupant" or "Current Resident" and are mailed to all available addresses in a given zip or route. By-Name lists, on the other hand, are addressed to a specific person or household. These lists can be selected with a variety of demographic factors such as age, income, length of residence, children present, etc. By-Name lists can be rented for one-time use or unlimited use for one year. Occupant lists are available for one-time use only.
Business List
Business lists are available for all businesses in the United States. Business lists can be selected by SIC code, employee size, annual sales volume, etc. Phone, fax, and contact names are also available. Business lists can be rented for one-time use or unlimited use for one year.
Specialty Lists
Specialty lists are resident oriented. They contain residents who meet specific demographic and/or social criteria. Examples of Specialty lists include New Movers, Internet Subscribers, Mail Order Buyers, Donors and Contributors, Teachers, Students, Farmers, Pet Owners, Sports Enthusiasts, Gambling Enthusiasts, and so on. Cost varies greatly from list to list, and some require a sample mail piece before ordering. Specialty lists can be rented for one-time use or unlimited use for one year.